User Experience → Amrax
Tasks
Strategy, Growth, Monetisation, Design system
Time
6 months
Context
Working in close partnership with the Head of Product, we collaboratively define a forward-thinking vision and strategy designed to drive both subscription growth and revenue expansion. Our goal is to ensure that every decision aligns with our overarching business objectives while addressing the evolving needs of our users.
We adopt a data-driven approach, utilizing rapid prototyping and growth-focused design methodologies to swiftly validate new features and concepts. This iterative process allows us to identify what resonates most with users and what drives engagement, enabling us to fine-tune the product experience in real time.
By continuously refining and optimizing features based on user feedback and market insights, we ensure that the product not only delivers on user expectations but also maximizes business impact. Ultimately, our approach helps foster sustainable growth, build customer loyalty, and promote long-term user engagement, ensuring a strong foundation for ongoing success.
Amrax®, the technology platform behind Metaroom Scan App and Metaroom Studio was founded in April 2020 with the goal of exploring new digital ways to digitize and design spaces. It uses forward-thinking 3D technology to reimagine space planning and enhance spatial innovation. Amrax® offers solutions that are fast, inspiring and user-friendly. Interdisciplinary collaboration in the fields of computer vision, deep learning and virtual reality enables these groundbreaking innovations. The team consists of 25+ visionaries, AI and computer vision experts, software developers and marketing experts working on the creation of Metaroom® solutions. Headquartered in Salzburg, Austria, Amrax® also operates in Vienna and the USA..
Business Vision
“The digitization of spatial planning
is here.Scan rooms or entire buildings with your iPhone Pro or iPad Pro and export accurate 3D room models for your CAD software.”
OUR STRATGEY
Simplify Data
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Insights
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Feedback
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Hypothesis
KPI’s
Valdiaton Testing
We believe that, when marketed and designed effectively, this could be a game-changing application in the field of spatial planning with significant upside potential. What sets us apart is the application's flexibility and seamless design.
Increase the number of users to the application
Increase number of users who start free trials
Increase number of users who convert from trial to subscription.
Design System
The Design Systyem throughout my tenure largely stayed the same. It was meant to prioritise this futuristic edge. Working with the marketing Team we established design principles that alligned with the brand.
Research & Understanding
UX Audit
The current app lacked a user-friendly design, which was especially critical given the target market. For users to trust Amrax, the app needed to feel intuitive, reliable, and visually engaging. Every stage, from the scan page to the login page, lacked a polished, cohesive design that could enhance the user experience. The interface didn’t provide clear visual cues or intuitive navigation, making it difficult for users to interact seamlessly with the app.
Moreover, once a scan was completed, the app failed to deliver meaningful insights that would help users accurately assess their scan results. Without clear, actionable data, users couldn’t confidently judge the accuracy of their measurements or understand the relevance of the results. This gap in functionality created a barrier to trust and usability, making it harder for users to rely on the app for precise, actionable informationle information
.
Data we have access to
PROFESSION
We had an idea of how many users from different field may use the app because before i joined it was marketed to companies and different professionals..
INNOVATION
The edge appeal to the design was paramount, robots, mannequins the idea was to get the design to have a futuristic edge.
TUTORIAL
The tutorial or on boarding screen was paramount to the overall design of the application.
Building The stage room
Developing the new stage room demanded a meticulous focus on every detail, ensuring that we fully understood and anticipated the needs and desires of the end users. We explored a wide range of design options and stylistic choices to create something both functional and visually striking. In doing so, we took a comprehensive look at the competition, studying their offerings to identify opportunities for differentiation. Our goal was to stand out, but not at the cost of user experience. We worked hard to balance innovation with accessibility, ensuring that our design not only exceeded expectations in terms of style and features, but also remained intuitive and easy to use for all
User Experience → in-five
The Uk’s first fully automated store in Manchester’s city centre . Experience seamless shopping with in:Five's intuitive mobile app. Just select your items, add to cart, and checkout. Your order will be ready to pick up from your in:Five store in no time.With in:Five, you'll receive real-time notifications about your order status. From processing to ready-for-pickup,
Tasks
AI Design, Data, Research, Beta Product launch
Time
Jan 2021 – Feb 2021
Challange
In close collaboration with the Head of Product, we establish a bold and forward-thinking roadmap that focuses on scaling both our user base and revenue. Our aim is to ensure every strategic decision drives value and supports the broader company vision while meeting the dynamic demands of our customers.
We leverage an agile, data-first methodology to quickly test and iterate on new features. By continuously prototyping and experimenting, we rapidly assess what resonates with users and enhances engagement. This allows us to stay ahead of trends and make informed adjustments to the product in real time.
Through ongoing optimization driven by user insights and market analysis, we refine the product experience to not only meet user expectations but also maximize its impact on business growth. Our approach fosters long-term customer loyalty, accelerates sustainable growth, and creates a foundation for lasting success
At Infive, we’ve refined a design philosophy that blends a playful, minimalist aesthetic inspired by Apple’s iconic style. Our goal is to create an interface that delights users through an intuitive, enjoyable experience, where fun and accessibility are woven into every interaction. By mastering the nuances of interface design, we aim not just to meet, but to exceed customer expectations, ensuring every detail enhances a seamless and engaging user journey.
OUR STRATEGY
Family friendly
The user interface needed to be universally appealing, ensuring it resonated with a diverse range of audiences. It was essential that the design not only met but exceeded these expectations, creating a seamless and inclusive experience for every use
Seamless Intergration
It was crucial that the onboarding process not only explained the key steps within the application but also guided users through each feature in a clear and intuitive way. We wanted to ensure that new users felt comfortable navigating the app from the start, understanding its core functions and how to make the most of them
Insights and feedback
Initial user testing, which we conducted with feedback from family and friends, helped set the tone for the project. Their insights provided valuable perspectives that guided our design decisions and shaped the overall direction,
Ideation Workshops
Overall Design
Orientation
There were numerous design revisions throughout the process, each informed by new insights and evolving ideas. As we analyzed user data from the onboarding phase, we consistently arrived at different conclusions, which led us to refine and adapt the design to better meet user needs. These insights helped us make informed decisions, ultimately guiding the design toward a more effective and intuitive user experience
The small difference a tick animation can make
We conducted comprehensive user research to gain a deeper understanding of how users interact with our onboarding process and identify pain points that could be improved. As part of this research, we created several drafts of the onboarding page, each with different designs, layouts, and features. These drafts were tested with a range of users to assess their preferences and reactions.
We experimented with different page designs, color schemes, typography, and visual elements to identify what resonated most with our target audience. By gathering both qualitative feedback—like user comments—and quantitative data, we refined the user experience. This iterative approach allowed us to fine-tune the design, creating a seamless and intuitive onboarding experience that met users' needs and expectation.
User Testing
OUTCOME
Throughout the development process, we conducted user testing with a broader community, including employee data at every stage. This iterative approach allowed us to continuously refine the design, making adjustments based on real-time feedback. Each round of testing highlighted areas for improvement, which we addressed promptly, leading to a more cohesive and polished final application. By staying flexible and responsive to user insights, we were able to create a more intuitive and well-crafted product.
When I joined the project, the product underwent significant changes leading up to its launch. Key improvements included:
Creation of a comprehensive onboarding experience, designed to guide users seamlessly through the application from the very first interaction.
Revamp of the UI/UX design, enhancing both aesthetics and functionality to ensure a more intuitive, engaging, and user-friendly experience.
Development of major marketing materials, aimed at effectively communicating the product's value and driving awareness and engagement among the target audience
Tablet Integration and design created also
We conducted comprehensive user research to gain a deeper understanding of how users interact with our onboarding process and identify pain points that could be improved. As part of this research, we created several drafts of the onboarding page, each with different designs, layouts, and features. These drafts were tested with a range of users to assess their preferences and reactions.
We experimented with different page designs, color schemes, typography, and visual elements to identify what resonated most with our target audience. By gathering both qualitative feedback—like user comments—and quantitative data, we refined the user experience. This iterative approach allowed us to fine-tune the design, creating a seamless and intuitive onboarding experience that met users' needs and expectation.
