TUGO
DESIGN DIRECTION — PRODUCT DESIGN, UX/UI & BRAND
TUGO is a unified mobility platform connecting EV charging, parking, payments and journey management through one seamless digital experience.
THE CHALLENGE
SIMPLIFYING CONNECTED MOBILITY.
The challenge was to bring fragmented mobility services into a cohesive, intuitive ecosystem, reducing complexity across everyday journeys while establishing a distinctive and scalable brand.
OUR APPROACH
We led the product design, UX/UI, creative direction and brand development across TUGO's digital ecosystem.
Working alongside product, engineering and leadership teams, we shaped the user experience, interface architecture, visual identity and design system across mobile and web.
THE OUTCOME
ONE CONNECTED EXPERIENCE.
A unified product and brand framework bringing complex mobility services together through intuitive interfaces, consistent interactions and a scalable design system, establishing the foundation for future growth and integrations.
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AMRAX
DIRECTOR OF UX — PRODUCT DESIGN, UX/UI & DESIGN SYSTEMS
AMRAX is a spatial planning platform that transforms real-world environments into interactive 3D spaces through advanced scanning and visualisation technology.
THE CHALLENGE
MAKING COMPLEX SPATIAL TECHNOLOGY INTUITIVE.
The challenge was to simplify sophisticated 3D scanning workflows, address fragmented user journeys and establish a cohesive digital experience that made spatial technology more accessible.
OUR APPROACH
We led the UX/UI redesign, product experience strategy and creative direction across the AMRAX platform.
Working alongside product leadership and engineering teams, we reimagined onboarding, scanning interactions and navigation, introducing a unified visual language and scalable design system.
THE OUTCOME
A MORE CONNECTED SPATIAL EXPERIENCE.
A streamlined product experience with clearer user journeys, intuitive scanning interactions and consistent interface patterns, establishing a scalable foundation for future product development.
IN-FIVE
PRODUCT DESIGN LEAD — UX/UI, PRODUCT STRATEGY & CREATIVE DIRECTION
IN-FIVE is a digital platform designed to deliver a fast, accessible and intuitive experience, with a focus on seamless onboarding and checkout.
THE CHALLENGE
CREATING A SIMPLE, INCLUSIVE DIGITAL EXPERIENCE.
The challenge was to simplify essential user journeys, reduce friction and create an engaging, family-friendly interface that balanced accessibility with functionality.
OUR APPROACH
We led the UX/UI design, product strategy and creative direction for the beta release.
Working alongside the Head of Product, we shaped the product roadmap, conducted user research and developed interactive prototypes, refining onboarding, checkout and visual design through iterative testing.
THE OUTCOME
A SCALABLE, USER-CENTRED EXPERIENCE.
A cohesive digital experience with streamlined user journeys, clearer interactions and an accessible visual language, establishing a flexible foundation for future product development and growth.
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N+CO - cASE STUDY
UX/UI DESIGN — AI & INTERIOR DESIGN
n+co is an AI-powered interior design app that transforms room photography into personalised design inspiration and recommendations.
THE CHALLENGE
MAKING INTERIOR DESIGN ACCESSIBLE.
The challenge was to simplify complex image-recognition technology into an intuitive, engaging experience for everyday users.
PROCESS & SOLUTION
As UX/UI Designer, I led the interface and interaction design across iOS and Android, developing user journeys, prototypes and a cohesive visual system.
We created a camera-first experience allowing users to photograph their space and receive AI-powered interior recommendations.
IMPACT
Early testing demonstrated a streamlined journey of fewer than three steps, with positive feedback on usability and visual design. The solution established a foundation for future AR and shopping integrations.
EXTREME TEXTILE - cASE STUDY
UX/UI DESIGN — FASHION DISCOVERY PLATFORM
Extreme Textile is a digital fashion discovery platform designed to simplify how designers and buyers explore, compare and source textiles and garments.
THE CHALLENGE
MODERNISING FASHION DISCOVERY.
Traditional textile sourcing relied heavily on physical boutiques, catalogues and fragmented supplier networks. The challenge was to create a centralised digital experience that made discovering fabrics faster, more accessible and visually engaging.
PROCESS
As UX/UI Designer, I led the end-to-end design process, from research and user journeys to wireframing, prototyping and high-fidelity interface design.
Through user research and usability testing, I refined navigation, search filters and browsing interactions, establishing a minimal visual language inspired by premium fashion retail.
SOLUTION
CREATING AN INTUITIVE DIGITAL BOUTIQUE.
We developed a streamlined discovery experience allowing users to browse, filter, compare and save textiles through an elegant, image-led interface.
The resulting prototype simplified textile exploration, received positive early feedback and established a foundation for future personalisation and supplier integrations.
