DESIGN DIRECTION — PRODUCT DESIGN, UX/UI & BRAND

TUGO is a unified mobility platform connecting EV charging, parking, payments and journey management through one seamless digital experience.

THE CHALLENGE

SIMPLIFYING CONNECTED MOBILITY.

The challenge was to bring fragmented mobility services into a cohesive, intuitive ecosystem, reducing complexity across everyday journeys while establishing a distinctive and scalable brand.

OUR APPROACH

We led the product design, UX/UI, creative direction and brand development across TUGO's digital ecosystem.

Working alongside product, engineering and leadership teams, we shaped the user experience, interface architecture, visual identity and design system across mobile and web.

THE OUTCOME

ONE CONNECTED EXPERIENCE.

A unified product and brand framework bringing complex mobility services together through intuitive interfaces, consistent interactions and a scalable design system, establishing the foundation for future growth and integrations.