DIRECTOR OF UX — PRODUCT DESIGN, UX/UI & DESIGN SYSTEMS

AMRAX is a spatial planning platform that transforms real-world environments into interactive 3D spaces through advanced scanning and visualisation technology.

THE CHALLENGE

MAKING COMPLEX SPATIAL TECHNOLOGY INTUITIVE.

The challenge was to simplify sophisticated 3D scanning workflows, address fragmented user journeys and establish a cohesive digital experience that made spatial technology more accessible.

OUR APPROACH

We led the UX/UI redesign, product experience strategy and creative direction across the AMRAX platform.

Working alongside product leadership and engineering teams, we reimagined onboarding, scanning interactions and navigation, introducing a unified visual language and scalable design system.

THE OUTCOME

A MORE CONNECTED SPATIAL EXPERIENCE.

A streamlined product experience with clearer user journeys, intuitive scanning interactions and consistent interface patterns, establishing a scalable foundation for future product development.